Europe Digital Textile Printing Market is Projected to Reach $2.95
Digital textile printing is a new generation of printing that is different than conventional fabric print. Many textile entrepreneurs have invested in digital printing due to the ongoing digital transformation of the textile industry. This is for those who are willing to try out bold, innovative designs. For example, fashion designers. Alexander McQueen Mary Kantrantzou and Erdem Moralioglu have all displayed digital prints and are the leaders in digital fabric printing.
In digital printing different dyes are employed compared with traditional printing. For example, acid inks can be used on silk or nylon, disperse pigments for polyesters, while reactive inks work on all cellulose fabrics like cotton, linen and rayon.
In 2020, the digital textile printing market in Europe was estimated at $0.75 billion. By 2030, it is expected to grow to $2.95 billion, with a CAGR between 2021 and 2030 of 14.8%.
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Digital textile printing offers many advantages over conventional printing methods. For example, this technology does not limit the use of color or size of repeat. Printing multiple shades of color on fabric is possible. Digital textile printing systems are capable of producing nearly 16 millions colors and shades. The digital textile printing method is more cost-effective and time-saving than conventional printing methods. The factors and applications mentioned above are expected to drive growth in the Europe digital printing market.
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The DTP innovations, including thermal inkjets, piezoelectric printers, continuous inkjets, thermal transfers, electrostatic and photo-electrophotography, each with their own advantages and limitations, are proving to be beneficial for textile and apparel designers as well as retailers. Retailers are now embracing digital printing, which has been a trend in textile and apparel design. The digital printing technology is not only replacing the existing printing techniques, but it also offers new opportunities to develop the market.
Key Players in the Market:
DOVER CORPORATION, KORNIT DIGITAL, EPSON, TEXINTEL LIMITED, KONICA MINOLTA, MEHLER TEXNOLOGIES GmbH, ATEXCO, HOLLANDERS PRINTING SYSTEMS B.V, ATPCOLOR, EFI REGGIANI
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COVID-19 analysis:
COVID-19 was a global epidemic with a variety of effects. It affected many industries and businesses. Covid-19 also had serious implications for the textile industry. The global mobility restrictions, both short- and long-distance, had a strong impact on this highly-globalized and labor-intensive industry. The global health crisis, and the subsequent government actions, caused a significant disruption in the textile supply chain at the beginning of 2020. This spilled over to other regions.
When disruptions began in China, which is a major hub for textile production and a critical global supplier of inputs to the textile industry, the impact on the manufacturing market spread throughout the world, including Europe. A drop in trade value has caused a 38% decrease in the textile industry in Europe and a 57% decline in clothing subsegments. This will continue until April 2020. A few big European brands responded to this situation by planning to redistribute the production orders that had been originally planned for China in countries like Turkey. Morocco, Portugal, and Spain. Corona had a huge impact on Italy’s economy. It is one of Europe’s biggest industrial printers. Spain was the next to announce a lockdown, and then Italy. This led to a financial crisis for a large portion of Europe’s textile printing industry.
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